2014 - Present
Within the Hexagon Geosystems Marketing Communications department, I am in charge of the Value Brands portfolio.
· Strategic and conceptual consultancy in product marketing with particular focus on driving product launches and campaign creation for worldwide application.
· Contribute to the development of a clear and coherent brand strategy and ensure a consistent message and brand story across all channels and audiences
· Manage and contribute to yearly marketing plan across all business units
· Development and implementation of communication concepts and marketing tools
· Community management and content creation for traditional and new media channels
· Provide support to the global sales and distribution organisation with regular interaction with NAFTA, EMEA and APAC regions
· Provide marketing support and consultancy to other brands within Hexagon group
Hexagon Geosystems Visibility Program 2015/16
Nominated by the Hexagon Geosystems Management Team, I am part of the selected colleagues around the world to research and present findings about strategically important topics for further development. In addition to the exposure to senior management, the program provides valuable training, mentoring and the opportunity to work cross culturally.